Blanca Rendón is a Brand Designer and Art Director passionate about visual communication and graphic design. She believes in creating work with intention, where every visual decision serves a purpose and helps ideas become clearer, more meaningful, and easier to connect with.

Her career began in editorial and cultural design, working on projects for museums and cultural festivals. This early experience gave her a strong foundation in storytelling, hierarchy, rhythm, and functional visual systems, shaping the way she approaches design today: with clarity, sensitivity, and purpose.

Over time, her professional path has led her into fintech, technology, crypto, and blockchain, where she has found a powerful outlet for visual communication. In this space, she works to translate complex financial and technological ideas into brand experiences that feel clear, distinctive, trustworthy, and culturally relevant.

Blanca is currently a Senior Creative Art Lead at Bitso, where she works alongside a talented group of creatives across brand systems, campaign design, product storytelling. Outside of work, she enjoys spending time in nature with her partner and her two dogs, Clara and Greta.

       
Linkedin ↗

Experience
Senior Creative Art Lead, 
Bitso 
2021 — Present

Freelance 
Design & Art Direction 
2018 — 2021

Editorial Designer, 
Taller de Comunicación Gráfica 
2015 — 2016

Graphic Designer, 
Cantera Studio 
2014 — 2015
Education
BA Design & Visual Communication, 
CENTRO, with honors 
2011 — 2015

Design for Art Direction, 
University of the Arts London 
2021

Creative Leadership, 
University of the Arts London 
2024
Recognition
Clio Awards, Silver
Digital/NFT A Jersey for Two Worlds
2022
         
Designwithintention

Blanca Rendón
Brand Design + Art Direction
Brand Designer and Art Director working on fintech with roots in editorial and cultural design. 

Bitso Rebrand

From crypto exchange to investment platform.
Bitso had outgrown its brand. The identity was inconsistent, the strategy unclear, and the visual language stuck in a moment the company had already moved past. This was a full repositioning, from crypto exchange to one-stop investment platform, and the brand needed to reflect that shift at every level.
The rebrand was built on strategy first. Every visual decision followed from a clear positioning: a mature, trustworthy tech brand for LATAM, moving away from web3 clichés toward something with more substance and longevity. Over seven months, that translated into a full identity system, comprehensive brand guidelines, and a public launch event streamed across markets.


Team:
Creative Director: André Jardim Brand Identity Lead: Blanca Rendón Art Directors: Michelle Tiquet, Polly Beauregard Motion Design: Enrique Cortines.

3D production:
Big Studios

Película de Acciones

One word. Two meanings.
Bitso's largest brand campaign to date. One idea built around a double meaning: acciones means stocks in Spanish, but it also means actions. We launched a new stocks product starring Hollywood actor Eiza González, and turned it into a full-scale action movie.
One film. One hundred and fifty plus assets. Every channel. From the main film to OOH to the full campaign system, everything was built around a single strategic shift: stop positioning Bitso as a crypto exchange and start positioning it as the place where people discover what their money is truly capable of.

Team:
Creative Direction: André Jardim Creative Art Lead: Blanca Rendón Art Directors: Michelle Tiquet, Paola Beauregard Motion Design: Enrique Cortines Creative: Gustavo Cavinato, Daniel Mastretta, Producer: Adrián Pastrana.

Production:
Landia

1M. Incentives Campaign 

A $1M prize. Crafted as a luxury object.
Built with AI.
Users were dropping off at KYC. Uploading an ID feels like friction, not value. The challenge was giving them a real, immediate reason to finish. The answer: $1M USDC in stock prizes, and a campaign that made that number feel as valuable as it is.
The $1M became a sculptural hero, rendered in ultra-premium marble and gold. Surrounded by reimagined iconic products from NVIDIA, Apple, Tesla and Meta, each one crafted as a luxury artifact. Cinematic, aspirational, premium by design. Every asset, from static renders to 3D video, was built entirely through an AI-integrated workflow with additional editing tools.

Solo project.
End-to-end creative. Creative art direction, 3D rendering, animation, and campaign execution.

Distrital 

Cine y Otros Mundos
Distrital is a Mexican independent film festival celebrating cinema beyond the mainstream. For its 5th anniversary, a group of Visual Communication students from CENTRO took on the full creative challenge: visual identity, editorial design, and advertising, all working as one cohesive system.
Visual identity, film catalogue, and digital and print advertising. Every piece designed to reflect the spirit of independent cinema: considered, distinctive, and with a clear editorial sensibility.

Team: 
CENTRO Visual Communication Alumni
In collaboration with Distrital Film Festival

Terra. Javier Marín 

Visual identity and exhibition catalogue
Terra was a major retrospective reviewing nearly 30 years of work by Mexican sculptor Javier Marín, presented by Fomento Cultural Banamex at Palacio de Iturbide. Around 100 clay sculptures, a curatorial concept rooted in materiality and process, and a historic venue in Centro Histórico demanded a visual identity and catalogue built to hold its own alongside the work.
Visual identity and bilingual exhibition catalogue, published in an edition of 3,000 copies and distributed internationally through Turner Libros. The catalogue brings the reader close to Marín's early clay processes while documenting the formal methods developed across his career.

Taller de Comunicación Gráfican: Uzyel Karp, Vero Monsiváes
Design: Blanca Rendón

Photography: Michel Zabé, Javier Hinojosa Texts: Achille Bonito Oliva, Luis Rius, Agustín Arteaga, Alessandro Romanini

Publisher: Fomento Cultural Banamex, Turner Libros 



Top