Blanca Rendón is a Brand Designer and Art Director passionate about visual communication and graphic design. She believes in creating work with intention, where every visual decision serves a purpose and helps ideas become clearer, more meaningful, and easier to connect with.

Her career began in editorial and cultural design, working on projects for museums and cultural festivals. This early experience gave her a strong foundation in storytelling, hierarchy, rhythm, and functional visual systems, shaping the way she approaches design today: with clarity, sensitivity, and purpose.

Over time, her professional path has led her into fintech, technology, crypto, and blockchain, where she has found a powerful outlet for visual communication. In this space, she works to translate complex financial and technological ideas into brand experiences that feel clear, distinctive, trustworthy, and culturally relevant.

Blanca is currently a Senior Creative Art Lead at Bitso, where she works alongside a talented group of creatives across brand systems, campaign design, product storytelling. Outside of work, she enjoys spending time in nature with her partner and her two dogs, Clara and Greta.

       
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Experience
Senior Creative Art Lead, 
Bitso 
2021 — Present

Freelance 
Design & Art Direction 
2018 — 2021

Editorial Designer, 
Taller de Comunicación Gráfica 
2015 — 2016

Graphic Designer, 
Cantera Studio 
2014 — 2015
Education
BA Design & Visual Communication, 
CENTRO, with honors 
2011 — 2015

Design for Art Direction, 
University of the Arts London 
2021

Creative Leadership, 
University of the Arts London 
2024
Recognition
Clio Awards, Silver
Digital/NFT A Jersey for Two Worlds
2022
         
Designwithintention

Blanca Rendón
Brand Design + Art Direction
Brand Designer and Art Director working on fintech with roots in editorial and cultural design. 

Bitso Rebrand

From crypto exchange to investment platform.
Bitso had outgrown its brand. The identity was inconsistent, the strategy unclear, and the visual language stuck in a moment the company had already moved past. This was a full repositioning, from crypto exchange to one-stop investment platform, and the brand needed to reflect that shift at every level.
The rebrand was built on strategy first. Every visual decision followed from a clear positioning: a mature, trustworthy tech brand for LATAM, moving away from web3 clichés toward something with more substance and longevity. Over seven months, that translated into a full identity system, comprehensive brand guidelines, and a public launch event streamed across markets.


Team:
Creative Director: André Jardim Brand Identity Lead: Blanca Rendón Art Directors: Michelle Tiquet, Polly Beauregard Motion Design: Enrique Cortines.

3D production:
Big Studios
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