Blanca Rendón is a Brand Designer and Art Director passionate about visual communication and graphic design. She believes in creating work with intention, where every visual decision serves a purpose and helps ideas become clearer, more meaningful, and easier to connect with.

Her career began in editorial and cultural design, working on projects for museums and cultural festivals. This early experience gave her a strong foundation in storytelling, hierarchy, rhythm, and functional visual systems, shaping the way she approaches design today: with clarity, sensitivity, and purpose.

Over time, her professional path has led her into fintech, technology, crypto, and blockchain, where she has found a powerful outlet for visual communication. In this space, she works to translate complex financial and technological ideas into brand experiences that feel clear, distinctive, trustworthy, and culturally relevant.

Blanca is currently a Senior Creative Art Lead at Bitso, where she works alongside a talented group of creatives across brand systems, campaign design, product storytelling. Outside of work, she enjoys spending time in nature with her partner and her two dogs, Clara and Greta.

       
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Experience
Senior Creative Art Lead, 
Bitso 
2021 — Present

Freelance 
Design & Art Direction 
2018 — 2021

Editorial Designer, 
Taller de Comunicación Gráfica 
2015 — 2016

Graphic Designer, 
Cantera Studio 
2014 — 2015
Education
BA Design & Visual Communication, 
CENTRO, with honors 
2011 — 2015

Design for Art Direction, 
University of the Arts London 
2021

Creative Leadership, 
University of the Arts London 
2024
Recognition
Clio Awards, Silver
Digital/NFT A Jersey for Two Worlds
2022
         
Designwithintention

Blanca Rendón
Brand Design + Art Direction
Brand Designer and Art Director working on fintech with roots in editorial and cultural design. 

Terra. Javier Marín 

Visual identity and exhibition catalogue
Terra was a major retrospective reviewing nearly 30 years of work by Mexican sculptor Javier Marín, presented by Fomento Cultural Banamex at Palacio de Iturbide. Around 100 clay sculptures, a curatorial concept rooted in materiality and process, and a historic venue in Centro Histórico demanded a visual identity and catalogue built to hold its own alongside the work.
Visual identity and bilingual exhibition catalogue, published in an edition of 3,000 copies and distributed internationally through Turner Libros. The catalogue brings the reader close to Marín's early clay processes while documenting the formal methods developed across his career.

Taller de Comunicación Gráfican: Uzyel Karp, Vero Monsiváes
Design: Blanca Rendón

Photography: Michel Zabé, Javier Hinojosa Texts: Achille Bonito Oliva, Luis Rius, Agustín Arteaga, Alessandro Romanini

Publisher: Fomento Cultural Banamex, Turner Libros 



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